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  • Mettons l’art au travail: ArtAnywhere lance son nouveau concept de galeries éphémères
  • Appel aux artistes : Soumettez vos œuvres pour une galerie éphémère chez Aptilon
  • Art Wanted for PopUp! Gallery at Aptilon
  • Putting Art to Work: ArtAnywhere launches its new PopUp! Gallery concept
  • Why bother? – How to Shoot your Art I
  • Camera and Settings – How to Shoot your Art II
  • Positioning your Art – How to Shoot your Art III
  • Positioning your Camera – How to Shoot your Art IV
  • Shooting the Art – How to Shoot your Art V
  • Lighting – How to Shoot your Art VI

• Archives

  • March 2010
  • July 2009

About the client

Our client, Aptilon, is the leading provider of alternative sales channels and online physician access programs specifically designed to meet the unique needs of the pharmaceutical, biotech, medical device, and diagnostic industries. Aptilon enables these companies to efficiently and effectively access and educate health care professionals, using alternative technology-based channels.

About the client’s available space:

The office is located in a downtown Montreal office building on the 8^th floor occupying over 1500 square feet where 80 employees work daily. There are two large spaces available for displaying your work as well as a few distinct areas (columns, side panel walls) throughout the office that can also accommodate smaller pieces.

Space A: The boardroom

The boardroom (pictured below) has two large walls measuring 10’x6’ and 10’x10’ respectively. There is also a third, slightly smaller wall off to the right of the main presentation area measuring approximately 10’x5’

Space B: The employee lounge

Leading into the boardroom is the staff dining and lounge area (pictures below). The dining room is packed during morning and lunch hours. Throughout the day employees also use the space for coffee breaks and group work. Staff can also access the boardroom when it is not in use for meetings. There is a long tall wall ideal for a series on a theme or multiple pieces from various artists. The wall measures approximately 10’ high by 30’ long.

Space C: Various

There are also, throughout the office, areas that include a number of concrete columns, as well as a few closed offices for senior executives.

A few reasons why you should submit your art for a PopUp! Gallery

1. If you are a new, emerging or established artist, a pop-up gallery gives your work a chance to be seen and appreciated by new viewers.
2. If you are looking for new ways to reach a wider audience and to find new collectors of your work, a pop-up gallery connects you to local businesses who are interested in bringing art into the workplace and possibly starting or adding to a corporate art collection.
3. A pop-up gallery puts you in control of where your work is shown and to whom, allowing you to grow your name, while gaining valuable exhibition and art marketing experience.
4. Why not? If you’ve got art and need space why not circulate it in pop-up galleries where it will be seen and appreciated by potential collectors?

Submission Details

Deadline: March 15, 2010

Requirements:

• Your full name and coordinates (tel, email, website, physical address where art is located.
• Very brief artist bio (one brief paragraph maximum).
• JPEG images of work you would like to show (in sufficient detail and resolution to be able to judge the quality of the work) with detailed descriptions according to the following format: (1) Title of work;(2) Medium; (3) Dimensions (in inches); (4) Sale value of work

Specifications:

There is no submission fee

Artists will not be paid any exhibition fees

The “opening” of the exhibition spaces will be widely communicated to all employees and clients

All work will be available for sale through ArtAnywhere.com. A commission of 25% will be charged.

The exhibition will run 60 daysOnly submit work that is complete and ready to hang (proper mounts and wires).

You may submit as many art pieces as you like. We accept submissions for any kind of art (painting, photography, sculpture, etc.) but it must fit within the allocated spaces and be approved by the client.

ArtAnywhere will pick up and return all art accepted for exhibition.

You will be guaranteed the listed sale price of your work if your art is lost, damaged or stolen any time from when the work leaves your possession to when it is returned to you by ArtAnywhere.

Submissions can be made in French or English.

The following will not be accepted:

• Incomplete submissions. If any detail is missing your submission cannot be included for consideration.

Please send submissions to (email only): popup@artanywhere.com

Subject Line: APTILON-POPUPGALLERY-SUBMISSION-[your name]

         

Les fondateurs de ArtAnywhere désirent remercier les artistes qui sont déjà inscrits sur notre site Web de faire partie de notre communauté de passionnés. Puisque vous êtes nos premiers adeptes, nous tenons à ce que vous soyez les premiers à connaître nos projets emballants, qui transformeront notre organisation. Notre entreprise de location d’œuvres d’art devient en effet une entreprise spécialisée dans les galeries éphémères.

Qu’est-ce qu’une galerie éphémère?

Il s’agit d’une installation artistique temporaire dans les espaces vides ou inutilisés d’une entreprise ou d’un bureau.

Comment ça fonctionne?

1. Les entreprises qui veulent installer une galerie éphémère dans leur environnement fourniront la description des espaces disponibles sur le site de ArtAnywhere.
2. Les artistes peuvent soumettre leurs œuvres en suivant le processus de demande. (Les artistes retenus pour exposer leur travail dans une galerie éphémère le feront sans rétribution.)
3. ArtAnywhere sélectionnera, en collaboration avec le client, les œuvres à exposer dans la galerie éphémère.
4. ArtAnywhere se chargera de la livraison des œuvres au client et de leur retour chez l’artiste.
5. Pendant toute la durée de l’exposition, la sécurité des œuvres sera garantie. Toute perte et tout dommage seront assumés par le client, jusqu’à concurrence du prix de vente affiché de la pièce.
6. ArtAnywhere fournira de la documentation et des outils de marketing à l’entreprise où la galerie éphémère sera installée.
7. Les visiteurs de la galerie éphémère seront dirigés vers le site Web de ArtAnywhere, où ils pourront acquérir les œuvres. ArtAnywhere reçoit une commission de 25 % sur toutes les ventes.

Les trois raisons de soumettre des œuvres pour une galerie éphémère

1. Vous êtes un nouvel artiste, un artiste de la relève ou un artiste réputé? Une galerie éphémère vous permet de faire connaître votre travail à un nouveau public.
2. Vous cherchez une façon d’élargir votre public et des collectionneurs qui pourraient aimer votre travail? Une galerie éphémère vous permet d’entrer en contact avec des entreprises locales qui souhaitent introduire l’art dans leur environnement et amorcer ou enrichir leur propre collection d’œuvres d’art.
3. Pourquoi pas? Si vous avez des œuvres d’art à diffuser, pourquoi ne pas les intégrer dans une galerie éphémère, où elles seront vues et appréciées par d’éventuels collectionneurs?

ArtAnywhere commencera très bientôt à envoyer des demandes de soumissions. Les artistes doivent préciser quelles œuvres ils souhaitent exposer dans une galerie éphémère.

Vos commentaires sont les bienvenus. Envoyez-les à julian@artanywhere.com. Tous les commentaires seront lus et recevront une réponse en 24 heures ou moins.

Le printemps s’annonce excitant et fertile, et vous verrez pousser des galeries éphémères

partout en ville!

         

Qu’est‑ce qu’une galerie éphémère?

Une galerie éphémère est une installation artistique temporaire dans les espaces vides ou inutilisés d’une entreprise.

Notre client

Aptilon est un important fournisseur spécialisé dans les circuits de vente spéciaux et les programmes de communication en ligne avec les médecins, conçus précisément pour répondre aux besoins uniques des industries des produits pharmaceutiques, des biotechnologies, de l’équipement médical et du diagnostic. Aptilon permet à ces industries d’interagir avec les professionnels de la santé et de les éduquer efficacement par de nouveaux circuits, axés sur la technologie.

Espace disponible dans les locaux du client

Le bureau de 1 500 pieds carrés se trouve au huitième étage d’un édifice situé au centre‑ville de Montréal. Chaque jour, 80 employés y travaillent. Deux grands espaces sont à votre disposition pour y afficher vos œuvres. Certains endroits plus petits peuvent également être utilisés (colonnes et cloisons) pour y accrocher des œuvres de taille moindre.

Espace A : Salle de conférence

La salle de conférence (photos ci‑dessous) comporte deux grands murs dont les dimensions sont de 10 pi sur 6 pi et de 10 pi sur 10 pi respectivement. Il y a également un troisième mur, d’environ 10 pi sur 5 pi, à la droite de la zone principale de présentation.

Espace B : Salle des employés

La salle des employés (photos ci‑dessous) est adjacente à la salle de conférence. Elle est bondée le matin et aux heures de repas. Tout au long de la journée, les employés s’y rendent pour leurs pauses ou pour y effectuer du travail de groupe. Ils ont également accès à la salle de conférence lorsqu’il n’y a pas de réunion. Cette salle comporte un mur long et haut, idéal pour y exposer des œuvres sur un même thème ou différentes œuvres de divers artistes. Ce mur mesure environ 10 pi de hauteur sur 30 pi de largeur.

Espace C : Emplacements divers

Dans l’ensemble du bureau se trouvent des colonnes et quelques bureaux fermés de cadres supérieurs où des œuvres peuvent être installées.

Renseignements pour la soumission d’œuvres

Date limite : le 15 mars 2010

Exigences

1. Biographie très brève de l’artiste (avec vos coordonés: courriel, tel, site web)
   (un court paragraphe, tout au plus)
2. Fichiers JPEG des œuvres que vous souhaitez exposer (clarté et résolution suffisantes pour en juger la qualité) et descriptions détaillées comprenant les renseignements suivants� 1) Titre de l’œuvre (2) Support; (3) Dimensions (en pouces); (4) Prix de vente de l’œuvre

Précisions

• Il n’y a aucuns frais liés à la soumission des œuvres.
• Les artistes ne toucheront aucun cachet pour l’exposition.
• Le « vernissage » sera annoncé en grande pompe à tous les employés et clients.
• Toutes les œuvres pourront être achetées à partir du site ArtAnywhere.com. Une commission de 25 % sera facturée.
• L’exposition s’échelonnera sur 60 jours.
• Soumettez uniquement des œuvres terminées et prêtes à l’installation (supports et fil métallique adéquats).
• Vous pouvez soumettre autant d’œuvres d’art que vous le désirez. Nous acceptons toutes les formes d’art (peinture, photographie, sculpture, etc.) à condition que l’œuvre puisse être installée à l’endroit prévu et que le client donne son approbation.
• ArtAnywhere prend en charge la cueillette et le retour de toutes les œuvres choisies pour l’exposition.
• Vous recevrez le prix de vente indiqué si votre œuvre est perdue, endommagée ou volée entre le moment de sa cueillette et celui où ArtAnywhere vous la retourne.
• Les soumissions peuvent être en français ou en anglais.

Soumissions refusées

• Les soumissions incomplètes seront refusées. Si des renseignements sont manquants, votre soumission ne sera pas prise en considération.

Veuillez envoyer vos soumissions par courrier électronique uniquement: popup@artanywhere.com

Objet : APTILON-POPUPGALLERY-SUBMISSION-[votre nom]

         

ArtAnywhere’s founders would like to thank artists who have already joined our website for being part of our vibrant community.  We want you, as our early adopters, to be the first to hear about our exciting new plans to transform our company from an art rental business into a PopUp! Gallery business.

What is a PopUp! Gallery?

A PopUp! Gallery is a temporary art installation in any empty or unused space at a business or office.

How will it work?

1. Businesses who want a PopUp! Gallery in their workplace will provide details of their available space on ArtAnywhere’s website.
2. Artists can submit their art for consideration through an online application process. (Please note that if selected for inclusion in a PopUp! Gallery, artists will be expected to exhibit their work at no charge.)
3. ArtAnywhere, in collaboration with its client, will select work for exhibition in a PopUp! Gallery.
4. ArtAnywhere will handle delivery of art to and from the business.
5. The safety of the work will be guaranteed throughout the PopUp! Gallery. Any loss or damage will be covered by the client, up to a maximum of the exhibited sales price of the piece.
6. ArtAnywhere will provide marketing tools and materials to the business where the PopUp! Gallery is installed.
7. Viewers of the PopUp! Gallery will be directed to the ArtAnywhere website, where works can be purchased. ArtAnywhere charges a commission of 25% on all sales.

Top three reasons why artists should submit their art for a PopUp! Gallery

1. Are you a new, emerging or established artist? A PopUp! Gallery gives your work a chance to be seen and appreciated by new viewers.
2. Looking for new ways to reach a wider audience and to find new collectors of your work? A PopUp! Gallery connects you directly to local businesses who are interested in bringing art into the workplace and possibly starting a corporate collection of their own.
3. Why not? If you’ve got art and want to show it, why not allow it to be part of a PopUp! Gallery, where it will be seen and appreciated by potential collectors?

ArtAnywhere will be sending out Calls for Submissions shortly. Artists must specify which work they would like to be considered for exhibition in a PopUp! Gallery.

Any feedback is welcome and should be sent to julian@artanywhere.com. All comments will be read and responded to within a 24-hour period.

We’re looking forward to an exciting and fruitful Spring, planting PopUp! Galleries throughout the city!

         

The goal of photographing your artwork is for viewers to forget they are seeing a photo and actually experience your work with enough richness of detail, color, lighting and mood to appreciate your art for what it is.

Presenting your art online and in digital form properly shot and formatted for optimal display is part of the many tasks extraneous to your creative work that must be included in your portfolio of skills. It is important that your art be shot as professionally as possible to allow viewers to see the works as you intend the work to be seen and not as a random consequence of whatever camera and lighting you have available at the time of the shoot.

You have two options: shoot it yourself or hire a professional to do it for you. This piece assumes you will be taking your own photos and will provide some guideline tips for getting a good shot that you can employ relatively inexpensively to ensure your art work looks great when viewed through on online gallery browser like the one found here on ArtAnywhere.com, or your electronic portfolio or personal website.

So how do you do it?

Photographing your artwork is not difficult, provided you shoot with a digital camera, ideally an SLR (single lens reflex), work with good lighting conditions and properly position your camera and your art. This piece will guide you through what you need to know and do so that you can get the image quality you need to show your work online or in your portfolio.

Don’t let a bad photo get in the way of sharing your art!

________________________________

How to Shoot your Art

• How to Shoot your Art – Part II: Camera and Settings
• How to Shoot your Art – Part III: Positioning your art
• How to Shoot your Art – Part IV: Positioning your camera
• How to Shoot your Art – Part V: Shooting the art
• How to Shoot your Art – Part VI: Lighting
• How to Shoot your Art – Part VII: Editing your image

         

1) Use a digital camera: Either a point-and-shoot or better, an SLR (single lens reflex). Borrow or rent one if you don’t have one. It doesn’t have to be the top of the line.
Read more

         

1) Go outdoors!: If you can move it easily and have an easel, you can set it up outside for cheap lighting (i.e., free). If you will be shooting indoors, hang your piece on a neutral colored wall or cover the wall with a neutrally colored background. Place the work flat against the background or wall. A black background is best, or a neutral/slate grey or white.
Read more

         

1) Aim for the center: Position the camera on a tripod with the lens pointing directly at the center of the art work (at the same height as the work). Make sure your art is at a 90-degree angle to the camera.
Read more

         

1) Get that focus right: The most important aspect of everything you are doing in photographing your work is getting the focus right. Use the correct exposure and shutter speed as indicated on your handheld light meter or built in meter to get the right focus.

2) Experiment with your f-stop: Remember the lower the f-stop number (i.e., f/2.0) the closer and tighter the focal point will be measured in distance between your lens and the subject; the higher the f-stop number (i.e., f/22), the greater the depth of field you will be and the broader the area in focus will be. Experiment until you find the optimal range for your shot.

3) True colors & white balance: Set your white balance to ensure your colours are as true to life as you can get them. (This will be done automatically in most digital cameras in the auto mode, but it is worth your while to read your camera manual to learn how to set your own white balance – usually it entails nothing more than pushing a button or two and then you just shoot what looks good to you on your camera)

4) Low ISO: Keep in mind (if you are in manual mode) that the lower the ISO setting (i.e., 100) the sharper the image; the higher the ISO setting (i.e., 1600) the grainier the image will be appear. For shooting art, you want as sharp an image as possible.

5) Shoot and approve: Shoot the work and check your camera’s LCD for the focus by zooming into the captured image (go as far as 5xs if you can, or higher) to see in fine detail how sharp the image is. Scroll over the entire image to ensure focus is even and sharp throughout. If it isn’t, change your settings and try again. Keep trying until you get it right. If you can, output the first few shots into your computer where you can see more easily if the image is sharp or not and then make the necessary adjustments as required.

6) A range of options: Take at least three shots of each art piece, setting your exposure one higher, and one lower than the “correct” one as indicated by your light meter (either handheld or built into your camera) to give you choices when making your final selections.

_____________________________

This piece, “Water Nymphs” by Bernie Kelly-Goulem was shot with two OPUS Pro OPL-K250 flash heads flanking the work, set to 1/8^th their maximum output using my Canon 5D Mark II camera with a 24-105 mm lens. Although the work itself is intentionally blurry in areas, you can see the focus is even and sharp throughout with enough detail to see the brush strokes and raised edges of the painting showing this artist’s technique of painting on torn papier mâché strips of paper glued to her canvas.

________________________________

How to Shoot your Art

• How to Shoot your Art – Part I: Why bother?
• How to Shoot your Art – Part II: Camera and Settings
• How to Shoot your Art – Part III: Positioning your art
• How to Shoot your Art – Part IV: Positioning your camera
• How to Shoot your Art – Part VI: Lighting
• How to Shoot your Art – Part VII: Editing your image

         

1) Use natural light: The easiest (least expensive) set-up is to use naturally available light (i.e., the sun). The best time to shoot would be on an overcast or cloudy day (though not rainy) and if you can set your work(s) up under a white canopy to diffuse the light, even better. Setting up a canopy in the garden if you have one and shooting under that will provide further diffusion of light (i.e., softening of light). The best time will be either 10 am or around 2 pm depending on where you live on an evenly cloudy overcast day. Avoid shooting at high noon, as the shadows cast will be too hard.
Read more

         

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