Mar
4
Putting Art to Work: ArtAnywhere launches its new PopUp! Gallery concept
March 4, 2010 | Comments Off
ArtAnywhere’s founders would like to thank artists who have already joined our website for being part of our vibrant community. We want you, as our early adopters, to be the first to hear about our exciting new plans to transform our company from an art rental business into a PopUp! Gallery business.
What is a PopUp! Gallery?
A PopUp! Gallery is a temporary art installation in any empty or unused space at a business or office.
How will it work?
- Businesses who want a PopUp! Gallery in their workplace will provide details of their available space on ArtAnywhere’s website.
- Artists can submit their art for consideration through an online application process. (Please note that if selected for inclusion in a PopUp! Gallery, artists will be expected to exhibit their work at no charge.)
- ArtAnywhere, in collaboration with its client, will select work for exhibition in a PopUp! Gallery.
- ArtAnywhere will handle delivery of art to and from the business.
- The safety of the work will be guaranteed throughout the PopUp! Gallery. Any loss or damage will be covered by the client, up to a maximum of the exhibited sales price of the piece.
- ArtAnywhere will provide marketing tools and materials to the business where the PopUp! Gallery is installed.
- Viewers of the PopUp! Gallery will be directed to the ArtAnywhere website, where works can be purchased. ArtAnywhere charges a commission of 25% on all sales.
Top three reasons why artists should submit their art for a PopUp! Gallery
- Are you a new, emerging or established artist? A PopUp! Gallery gives your work a chance to be seen and appreciated by new viewers.
- Looking for new ways to reach a wider audience and to find new collectors of your work? A PopUp! Gallery connects you directly to local businesses who are interested in bringing art into the workplace and possibly starting a corporate collection of their own.
- Why not? If you’ve got art and want to show it, why not allow it to be part of a PopUp! Gallery, where it will be seen and appreciated by potential collectors?
ArtAnywhere will be sending out Calls for Submissions shortly. Artists must specify which work they would like to be considered for exhibition in a PopUp! Gallery.
Any feedback is welcome and should be sent to julian@artanywhere.com. All comments will be read and responded to within a 24-hour period.
We’re looking forward to an exciting and fruitful Spring, planting PopUp! Galleries throughout the city!
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